Measure what one new client is worth to your business over the relationship, and whether that value supports a dedicated demand channel, built and run for you.
Our clients have opened high-value conversations at companies like these, and thousands more
Enter your own figures for an indicative assessment. The calculation runs in your browser; nothing is stored or sent anywhere.
Lifetime value
$0
$0 × 0% × 0 years
One client at this value justifies a dedicated channel of qualified opportunities, built on proprietary technology, market intelligence and established partnerships, operated for you.
Nothing you enter is stored or sent.
The lifetime value of one client relationship: the gross profit a new client brings over the whole time it stays with you. It sets that figure against the tier our work is built for, where annual contract value is high five figures, six figures and above.
Three of your own figures: annual contract value, what one new client pays you in a year; gross margin, the share of that revenue you keep; and years a client stays, how long the relationship typically runs. Nothing you enter is stored or sent.
The tool multiplies the three: contract value, times margin, times years. The panel shows that lifetime value with the sum beneath it, then where it sits: below the tier, contract value at the tier but lifetime value short of it, six-figure lifetime value, or seven.
Illustrative figures, not a client: a contract worth $250,000 a year, a 70% gross margin and a relationship of three years. $250,000 × 70% × 3 years gives a lifetime value of $525,000: six-figure lifetime value, the tier we are built to serve.
The tool measures one relationship. A predictable channel also changes how the revenue behind it is valued: from revenue the business rents to revenue it owns.
Rented revenue
3–5×
Illustrative EBITDA multiple
Revenue that rests on the owner’s relationships and a few concentrated accounts.
Owned revenue
6–10×
Illustrative EBITDA multiple
Recurring, diversified revenue that does not depend on any one person.
A channel that runs continuously adds repeatable revenue beside project-led and referral-led work.
Winning new clients no longer rests on the founder’s or the partners’ own relationships.
A wider client base, so the business depends less on any one account.
Illustrative EBITDA multiples, not our record. Valuations vary by company and sector.
The value of one relationship is realized only if the approach that wins it does not spend it first.
Broad, untargeted approaches spend your reputation with the decision-makers you need most.
A cost of the conventional response
How we address it
Each decision‑maker approached where and how they prefer.
Unqualified conversations consume the time of the people who close your business.
A cost of the conventional response
How we address it
Only opportunities that meet the standard you approved reach your team.
Long sales cycles outlast efforts planned in weeks.
A cost of the conventional response
How we address it
A mandate measured in quarters, each building on the last.
An engagement is planned around your own close rate: how many accepted opportunities become signed clients. The lifetime value the tool gives is the last figure in that calculation.
Long-run value supports the model; it never becomes a revenue guarantee. Your close rate is checked against your own records before terms are set.
Each figure is from one completed mandate and describes work already done.
Once annual contract value is high five figures, six figures and above, with lifetime value in six or seven figures, the arithmetic changes. The value of a single new client justifies market intelligence, proprietary technology, established partnerships and strategic relationships, operated on your behalf.
Below that line, demand generation built for velocity and volume is the model that fits, and we say so before any engagement begins.
Whether one client’s value is realized also rests on four things, each screened before an engagement begins.
A named person responds to each opportunity, owns the proposal and closes. Without one, a qualified opportunity has nowhere to go.
Your team can serve more clients, at the pace agreed. Opportunities are paced to what your team can properly work, because demand that cannot be worked is not useful.
There are enough reachable accounts to sustain demand beyond a first round. A market too small for that is not a fit, whatever one client is worth.
Customers already buy the result. We do not take an unproven offer to market to test it.
Annual contract value, multiplied by gross margin and by the number of years a client stays. Margin and annual revenue are held constant.
Acquisition costs are not deducted, no discount rate is applied and no future expansion is assumed. It is an indication of value, not a valuation.
The client you want to win, not the average. A blended average can conceal the difference between a smaller account and the strategic relationships your next mandate should pursue.
No. It measures what one relationship is worth, nothing more. Whether your market can deliver it is assessed in diligence, at no cost, before a scope is agreed.
The one channel a firm cannot direct does not scale.
Read the article
Measure contract value, sales cycle and decision-makers, and see which model fits.
Use the assessment
From strategy to the qualified conversation, so your team can focus on closing.
See fully managed demandBring the figures you entered. We assess whether your market can deliver before any engagement, and where there is alignment, we begin with a working session.
We assess whether your market can deliver before any engagement.
If your market cannot deliver, we tell you early, and why.
Where there is alignment, initial drafts for your team to review.
