We build and track your pipeline of qualified opportunities for you, with full visibility of every account from first assessment to qualified conversation.
The coverage we build and track has reached thousands of companies like these
A count of activity says little about whether the right buyer engaged, whether your market can sustain more than one round, or which accounts were ever in market.
Approaches, replies and booked meetings are inputs, with no proof the right person engaged.
A problem of measurement
How we address it
Coverage counted through to the qualified opportunity, not activity.
Too few reachable accounts, and demand runs out before a second round can begin.
A problem of depth
How we address it
The reachable market is tested for a second round before any commitment.
In complex markets data is scarce, and the accounts in market are rarely obvious.
A problem of visibility
How we address it
An intelligence network that sees what traditional methods miss.
One representative mandate, from the market assessed against the profile written with you to the opportunities that qualified.
Assessed against your profile
1,247accounts assessed
100% of the market assessed
Before anything is built, the market is assessed against the target profile written with you.
Mapped as in market
342accounts mapped
27.4% of accounts assessed
Our intelligence network identifies where demand is forming and which accounts are in market.
Engaged
87accounts engaged
25.4% of accounts mapped
Each account is approached by seniority and prior response, with guardrails on every approach.
Qualified
23qualified opportunities
26.4% of accounts engaged
Every response is assessed against the criteria agreed with you before it reaches your team.
One representative mandate, from past work. Every bar is the share of the stage before that moved forward.
See the steps behind each stage
Every prospective counterparty is measured against the target profile written with you, and every response is assessed against the same three checks, in the same order. The standard holds for the life of the mandate.
An example profile from one mandate: middle-market private equity firms with $500MM to $2B in assets under management, the managing partner as the decision-maker and co-investment or LP mandates. Each dimension is graded ideal, acceptable or out of scope.
Deal flow was irregular and depended on referrals, with no systematic origination channel.
Referral-led deal flow gave way to a governed origination channel. Of a $19B mandate pipeline, 14 term sheets were issued and $200M+ was funded.
Results from one completed 12-month mandate. The figures describe work already done.
Coverage ends at the qualified opportunity, but an engagement is committed to accepted ones, each assessed against the standard you approved.
Notes and evidence from each conversation
A review within a written window
Criteria that never change after the fact
The opportunity entered into review
Acceptance, or a rejection naming a written criterion
Silence after the window counts as acceptance
A replacement for any valid shortfall
The evidence behind each rejection
A job title alone is not a reason to reject
Coverage is reported at the same four stages every quarter, beside each qualified opportunity and warm introduction as it moves.
Accounts assessed, mapped and engaged, and opportunities qualified, are reported at the same stages each quarter. One quarter reads directly against the last.
As emphasis shifts toward the segments producing qualified demand, the figures move with it. Segments, messaging, channels and cadence are adjusted each quarter.
Beside coverage, you see each qualified opportunity and warm introduction as it moves. Each shows the steps engaged and the next step it is waiting on.
Coverage is aligned with your sales cycles and sits outside your internal processes. Your referrals, warm networks and partnerships continue unchanged.
No. They describe one representative mandate and are a record of work already done, not a running total. Volumes differ with your market and your target profile.
In the example engagement, earlier sight of who is in market arrives in weeks three to four, and qualified opportunities reach your team from month two. Timings vary by mandate.
Qualified opportunities, each with a defined next step such as a meeting or an intro call. Your team steps in only when an opportunity has qualified against your ideal buyer profile.
Because every account is measured against the target profile before any approach, and every response is assessed before it reaches you. Low-quality volume is kept out of the pipeline at each stage.
What each stage of a coverage report shows, and why the counts narrow.
Read the article
Built from the patterns of 1,500+ transactions, operated by our team.
See proprietary demand infrastructure
Eight markets that share one buying problem.
See the markets we serveTell us about your market, your target accounts and where progress has stalled. Where there is alignment, we begin with a working session.
We assess whether your market can deliver before any engagement.
If your market cannot deliver, we tell you early, and why.
Where there is alignment, initial drafts for your team to review.
We schedule a call with you to explore fit.
