We help Series B+ and enterprise software companies win enterprise buyers beyond the founders’ relationships, with a predictable channel to the accounts that matter most.
Where growth stalls in this market:
What we deliver:Qualified introductions to enterprise buyers.
Once annual contract value is high five figures, six figures and above, the buyer is a group rather than one individual, and its decision runs across quarters.
Early revenue rests on a few relationships and referrals, with no repeatable channel.
A form of channel concentration
How we address it
We identify and engage organizations your channels cannot reach.
Decision-makers are hard to identify and reach, and brand sensitivity rules out volume.
A form of market complexity
How we address it
We show who is in market and plan how the buying group is reached.
An account is won across several decision-makers at once, never in one conversation.
A form of growth risk
How we address it
We develop each account as one opportunity, not separate conversations.
An enterprise decision, made by a group, over months. Here is where growth stalls for each, and what an engagement changes.
Beyond the founders’ network.
A scaling sales team, where early revenue was carried by the founders and a few referrals.
You receiveA separate pipeline, beside the channels you have.
See fully managed demand
Each account, one opportunity.
Selling to a buying group, where several decision-makers each hold a different part of the decision.
You receiveEnterprise buyers, qualified and ready for a conversation.
See market accessPrior attempts to add SDRs, agencies or new channels have not produced durable results, leaving revenue concentrated and volatile.
Where one new client carries six- or seven-figure value, acquisition needs infrastructure a retainer cannot support. We operate proprietary infrastructure end to end for you.
Demand concentrated in a few relationships and referrals arrives in inconsistent volume. Every mandate is tracked at every step and reported to you.
Without a second channel, the business depends on a small number of accounts. We add a separate pipeline of qualified opportunities, from markets your channels do not reach.
Once built, the demand channel runs continuously. New enterprise customers do not wait on the founder’s own relationships, and the business depends less on any one account.
The company had to reach the schools and PTOs market within a strict timeline, the fall and spring windows, with limited availability.
The school term set the window. Messaging was written separately for schools and PTOs, and again for librarians, reflecting the different decision-makers involved.
Results from one completed 90-day mandate. The results distinguish qualified opportunities and pipeline from projected revenue.
When a single customer carries six- or seven-figure lifetime value, our thesis applies: proprietary technology, market intelligence and established partnerships become justified.
You gain a capability that already exists, instead of building the research, intelligence, technology and commercial functions in-house. Our team runs the mandate end to end; your sales team engages once an opportunity is confirmed.
We take on a small number of mandates. Before any account is approached, your company is screened on its customer economics and on the depth of its market: enough reachable accounts to sustain demand beyond a first round.
Series B+ and enterprise software companies selling to buying groups
Small-ticket or transactional offers, where volume tactics already work
An offer customers already buy, with the evidence to show it
An unproven offer: we do not take one to market to test it
A named person who responds to each opportunity and closes
No repeatable sales process
Capacity to serve more customers, at the pace agreed
A long cycle expected to deliver revenue within a quarter
An example ninety-day engagement, from first insight to a qualified conversation with your sales team. Once built, the intelligence and distribution keep running; timings vary by mandate.
We agree the enterprise accounts that matter, and every role in their buying group.
What reaches youA written target profile, and the criteria a qualified opportunity must meet to be accepted.
We map which accounts are in market, and plan the approach to each role in the group.
What reaches youEarlier sight of who is in market, and a plan for reaching each account’s decision-makers.
Each role is approached on your standards, and every response is qualified before sales.
What reaches youQualified opportunities, each with its evidence and an agreed next step such as a meeting.
Segments, messaging and channels shift toward the accounts that respond.
What reaches youEvery approach, response and introduction reported, and a sharper mandate each quarter.
We do. Our team runs the mandate end to end on infrastructure developed in-house, so nothing is added to your headcount, and nothing is handed to your team to run unless you ask.
No. The systems we build integrate with your business without landing in your team’s workload. What they produce is a separate pipeline, running beside the channels you have.
Once an opportunity is confirmed. Before involving your sales team, we check that it meets the agreed profile and is ready to progress, with a next step defined.
The people who can move the decision: the economic buyer, the functional sponsor, the operators who will use what is bought, and the path one title away. Who holds each role is defined with you before any approach is made.
The decision belongs to a whole buying group, never one person.
Read the article
Winning the enterprise accounts that define an AI or technology category.
See the market
Measure what one new client is worth over the whole relationship.
Measure what one enterprise customer is worthTell us about your market, the enterprise accounts you want to win and where growth has stalled. Where there is alignment, we schedule a working session.
We assess whether your market can deliver before any engagement.
If your market cannot deliver, we tell you early, and why.
Where there is alignment, initial drafts for your team to review.